A brand is more than a logo, and it must go beyond tourism. Our brand shows the BunGeo and our visitors that we are unified. It tells our visitors who we are and what we represent. Everything we do must consider the brand!
Creation & Creative Concept
BRAND BUNGEO was created for all within Bunbury Geographe, encompassing the local government areas of Collie, Harvey, Donnybrook-Balingup, Capel, Boyup Brook, Dardanup (Ferguson Valley) and Bunbury.
A brand taskforce was established, combining key stakeholders with our Tourism Advisory Working Group and Steering Committee to drive the brand development. It was developed by leading agency JuiceBox after considerable industry consultation via brainstorming sessions and surveys.
Built from lost letterforms, graphics and visual signage found throughout the vast geographical region, our brand’s creative concept utilises typography to create a unique identity. The lost and found concept effectively captures the diversity of the area, accurately represents the characterful people and places, and is authentic by way of being.
More Than A Logo
It’s more than just fonts, colours and design elements. Every development and communication, website, speech, blog, Facebook post, billboard, brochure, article, photograph, artwork, advertisement and message created by Bunbury Geographe locals projects our values, tells our story and presents the region in a way that contributes to the overall perception of what Bunbury Geographe is all about in the minds of outsiders and potential visitors.
BUNGEO BRAND MARK – A Brand For You
While the Bunbury Geographe logo is only available for use by the partnership, local tourism businesses can also use the trademarked BUNGEO Brand Mark as part of their marketing activity, provided they seek permission from BGTP, acknowledging the terms and conditions surrounding the use of the logo.
Who is it for?
- Marketing and business
- professionals
- Graphic Designers, photographers and web designers
- Anyone who is branding their business and would like to align with or use BUNGEO Brand Mark
- Locals who are proud of where they live.
Resources
A range of ‘Brand Bunbury Geographe, sub-brands and BunGeo Brand Mark’ resources and assistance is available for local industry to use to help grow your tourism business. If you have any questions about using the Bunbury Geographe brand, sub-brands or the BUNGEO Brand Mark, please contact us.
Brand Guidelines & Resources
