• Media & Influencers
  • Trade
  • Visit BunGeo
  • Contact Us
  • MENU
      • Media & Influencers
      • Trade
      • Visit BunGeo
      • Contact Us
BunGeo
Home / Resources / Our Brand

Our Brand

Resources
  • Our Brand
  • BunGeo FOUND Magazine
  • Maps & Itineraries

A brand is more than a logo, and it must go beyond tourism. Our brand shows the BunGeo and our visitors that we are unified. It tells our visitors who we are and what we represent. Everything we do must consider the brand!

Creation & Creative Concept

BRAND BUNGEO was created for all within Bunbury Geographe, encompassing the local government areas of Collie, Harvey, Donnybrook-Balingup, Capel, Boyup Brook, Dardanup (Ferguson Valley) and Bunbury.

A brand taskforce was established, combining key stakeholders with our Tourism Advisory Working Group and Steering Committee to drive the brand development. It was developed by leading agency JuiceBox after considerable industry consultation via brainstorming sessions and surveys.

Built from lost letterforms, graphics and visual signage found throughout the vast geographical region, our brand’s creative concept utilises typography to create a unique identity. The lost and found concept effectively captures the diversity of the area, accurately represents the characterful people and places, and is authentic by way of being.

More Than A Logo

It’s more than just fonts, colours and design elements. Every development and communication, website, speech, blog, Facebook post, billboard, brochure, article, photograph, artwork, advertisement and message created by Bunbury Geographe locals projects our values, tells our story and presents the region in a way that contributes to the overall perception of what Bunbury Geographe is all about in the minds of outsiders and potential visitors.

BUNGEO BRAND MARK – A Brand For You

While the Bunbury Geographe logo is only available for use by the partnership, local tourism businesses can also use the trademarked BUNGEO Brand Mark as part of their marketing activity, provided they seek permission from BGTP, acknowledging the terms and conditions surrounding the use of the logo.

Who is it for?

  • Marketing and business
  • professionals
  • Graphic Designers, photographers and web designers
  • Anyone who is branding their business and would like to align with or use BUNGEO Brand Mark
  • Locals who are proud of where they live.

Resources

A range of ‘Brand Bunbury Geographe, sub-brands and BunGeo Brand Mark’ resources and assistance is available for local industry to use to help grow your tourism business. If you have any questions about using the Bunbury Geographe brand, sub-brands or the BUNGEO Brand Mark, please contact us.

Brand Guidelines & Resources

Bunbury Geographe BRAND GUIDELINES

pdf – 10.58 MB
Download

Bunbury Sub Brand Guidelines

pdf – 6.46 MB
Download

Collie River Valley Sub-Brand Guidelines (Full Example)

pdf – 7.93 MB
Download

Ferguson Valley Sub Brand Guidelines

pdf – 1.70 MB
Download

Donnybrook Balingup Sub Brand Guidelines

pdf – 6.85 MB
Download

Harvey Region Sub Brand Guidelines

pdf – 2.02 MB
Download

Boyup Brook Sub Brand Signage Example

pdf – 7.04 MB
Download

~Bunbury Geographe – BUN GEO – BLUE

jpg – 1.52 MB
Download

Bunbury Geographe – Brand Reveal

pdf – 23.11 MB
Download

Find Us On

bungeo facebook bungeo instagram bungeo twitter

Site Map

  • Home
  • About Us
    • What We Do
    • Our People & Partners
    • Our Vision
    • Strategies & Plans
    • Marketing
    • Industry Development
    • Product Development
    • Our Visitor Economy
    • Contact Us
  • Resources
    • Our Brand
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Maps & Itineraries
  • Partnership Oportunities
    • Bunbury Visitor Centre Membership
    • BunGeo FOUND Magazine
    • Campaigns
    • Events
    • Familiarisation Tours & Media Visits
    • Social Media
    • Visit Bunbury Geographe Consumer Website
  • Media & Influencers
    • Image & Video Library
    • Itineraries
    • Media Coverage: Our Stories
    • Media Kit & Fact Sheets
    • Media Releases
    • Storyteller Famils & Support
  • Trade
    • Itineraries
    • International Experiences
    • Product Lists
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Image & Video Library
  • Insights & Learning
    • Strategies & Plans
    • Our Audiences
    • Visitor Economy Statistics
    • Industry Training & Workshops
    • How To?
    • Key Industry Contacts
  • Bunbury Visitor Centre
    • About BVC
    • Bunbury Visitor Centre Membership
    • BunGeo Ambassadors
    • Event Ticketing
    • Giftshop: Made in BunGeo
  • BunGeo Visitor Centres & Promotional Bodies

Other Sites

Visit Bunbury Geographe
Handcrafted by Pixel Smith Studio | Login
  • Home
  • About Us
    • What We Do
    • Our People & Partners
    • Our Vision
    • Strategies & Plans
    • Marketing
    • Industry Development
    • Product Development
    • Our Visitor Economy
    • Contact Us
  • Resources
    • Our Brand
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Maps & Itineraries
  • Partnership Oportunities
    • Bunbury Visitor Centre Membership
    • BunGeo FOUND Magazine
    • Campaigns
    • Events
    • Familiarisation Tours & Media Visits
    • Social Media
    • Visit Bunbury Geographe Consumer Website
  • Media & Influencers
    • Image & Video Library
    • Itineraries
    • Media Coverage: Our Stories
    • Media Kit & Fact Sheets
    • Media Releases
    • Storyteller Famils & Support
  • Trade
    • Itineraries
    • International Experiences
    • Product Lists
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Image & Video Library
  • Insights & Learning
    • Strategies & Plans
    • Our Audiences
    • Visitor Economy Statistics
    • Industry Training & Workshops
    • How To?
    • Key Industry Contacts
  • Bunbury Visitor Centre
    • About BVC
    • Bunbury Visitor Centre Membership
    • BunGeo Ambassadors
    • Event Ticketing
    • Giftshop: Made in BunGeo
  • BunGeo Visitor Centres & Promotional Bodies