The Collie River Valley is fast becoming one of Australia’s top mountain bike (MTB) destinations with the State Government investing more than $10M into state-of-the-art trails. In 2017, the Department of Biodiversity, Conservation and Attractions (DBCA) estimated the Collie Wellington area has the capacity to grow overnight trail users to about 4,000 with over $2M spend.
Covering the Collie River Valley, including the Wellington National Park, the Pocket Guide Trail Map will be the core tool riders use whilst planning, visiting and riding during their stay. It will include trail maps, key attributes of the trails, safety tips, important contacts and supporting tourism offerings to extend stay and satisfaction.
Objectives
Increase awareness of and visitation to MTB trails in BunGeo
The Audience
MTB riders:
- In WA, 88% are Males, 12% are Females (WA MTB Strategy). Females are a growing market.
- 80% of riders are aged between 26-50 years. 50% are 35-50 years
- MTB riders have higher than average incomes. Cyclists trip spend is 5 times higher than the average domestic visitor, they have a higher tendency to visit a destination more than once and frequent regional areas.
- They ride for 1) for the outdoor experience, 2) for fitness, and 3) for socialising.
The Important Stuff
- PRODUCTION: Full colour, 8 column pocket-size Z- Card. For more information about Z-Cards visit zcard.com.au
- SIZE: 108mm x 78mm
- PRINT RUN: 5,000 copies
- MEDIUM: print – or download via visitbunburygeographe.com.au
- DISTRIBUTION: The pocket map will be distributed to WestCycle reaching MTB clubs in Perth, MTB services and suppliers, BunGeo Visitor Centres and at key MTB events.
