• Media & Influencers
  • Trade
  • Visit BunGeo
  • Contact Us
  • MENU
      • Media & Influencers
      • Trade
      • Visit BunGeo
      • Contact Us
BunGeo
Home / Insights & Learning / Our Audiences

Our Audiences

Insights & Learning
  • Strategies & Plans
  • Our Audiences
  • Visitor Economy Statistics
  • Industry Training & Workshops
  • How To?
  • Key Industry Contacts

Find out information on the audiences we speak to. Understanding our audiences is key to our success. Not only do the results feed into our own activities such as marketing strategy and campaign planning, but this information is of huge value to others in the tourism industry too.

We follow Tourism WA’s and Australia’s South West’s domestic segmentation, which is currently under review.

Primary

  • Millennials, Young Couples and Young Families within Perth and the South West.
  • BunGeo locals (so they can share tell our story) to the VFR market.
  • Markets aligned with pillars:
    • Arts & Culture
      • Culture Vultures: 60% aged 50 years plus who are predominantly females.
    • Adventure & Nature
      • MTB riders: 88% males, 26-50 years. 50% 35-50 years.
      • Off The Beaten Track: predominantly split between Millennials and Baby Boomers.
    • Eat & Drink
      • Predominantly Millennial market.
    • Events (focused on the above pillars)

Secondary

  • Interstate via Australia’s South West (ASW) & Tourism WA, following their domestic market segments, including:
    • Escape & Connect
    • Bright Lights (Bunbury only)
    • Off The Beaten Track
  • International: Experience Seekers.
  • Geographical: Through ASW target interstate and international markets, including Sydney, Melbourne, New Zealand, Indonesia, Singapore, Malaysia, Japan, China & Hong Kong, UK, Germany, Switzerland, and the USA. Plus, our LGA sister cities and international relationships.


Find Us On

bungeo facebook bungeo instagram bungeo twitter

Site Map

  • Home
  • About Us
    • What We Do
    • Our People & Partners
    • Our Vision
    • Strategies & Plans
    • Marketing
    • Industry Development
    • Product Development
    • Our Visitor Economy
    • Contact Us
  • Resources
    • Our Brand
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Maps & Itineraries
  • Partnership Oportunities
    • Bunbury Visitor Centre Membership
    • BunGeo FOUND Magazine
    • Campaigns
    • Events
    • Familiarisation Tours & Media Visits
    • Social Media
    • Visit Bunbury Geographe Consumer Website
  • Media & Influencers
    • Image & Video Library
    • Itineraries
    • Media Coverage: Our Stories
    • Media Kit & Fact Sheets
    • Media Releases
    • Storyteller Famils & Support
  • Trade
    • Itineraries
    • International Experiences
    • Product Lists
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Image & Video Library
  • Insights & Learning
    • Strategies & Plans
    • Our Audiences
    • Visitor Economy Statistics
    • Industry Training & Workshops
    • How To?
    • Key Industry Contacts
  • Bunbury Visitor Centre
    • About BVC
    • Bunbury Visitor Centre Membership
    • BunGeo Ambassadors
    • Event Ticketing
    • Giftshop: Made in BunGeo
  • BunGeo Visitor Centres & Promotional Bodies

Other Sites

Visit Bunbury Geographe
Handcrafted by Pixel Smith Studio | Login
  • Home
  • About Us
    • What We Do
    • Our People & Partners
    • Our Vision
    • Strategies & Plans
    • Marketing
    • Industry Development
    • Product Development
    • Our Visitor Economy
    • Contact Us
  • Resources
    • Our Brand
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Maps & Itineraries
  • Partnership Oportunities
    • Bunbury Visitor Centre Membership
    • BunGeo FOUND Magazine
    • Campaigns
    • Events
    • Familiarisation Tours & Media Visits
    • Social Media
    • Visit Bunbury Geographe Consumer Website
  • Media & Influencers
    • Image & Video Library
    • Itineraries
    • Media Coverage: Our Stories
    • Media Kit & Fact Sheets
    • Media Releases
    • Storyteller Famils & Support
  • Trade
    • Itineraries
    • International Experiences
    • Product Lists
    • BunGeo FOUND Magazine
    • BunGeo Business Events Guide 2020-21
    • Image & Video Library
  • Insights & Learning
    • Strategies & Plans
    • Our Audiences
    • Visitor Economy Statistics
    • Industry Training & Workshops
    • How To?
    • Key Industry Contacts
  • Bunbury Visitor Centre
    • About BVC
    • Bunbury Visitor Centre Membership
    • BunGeo Ambassadors
    • Event Ticketing
    • Giftshop: Made in BunGeo
  • BunGeo Visitor Centres & Promotional Bodies