Bunbury Geographe Tourism Partnership is responsible for the delivery of the Bunbury Geographe Visitor Economy Strategy (VES) 2019-2024.
VES focuses on collaboration and communication between key stakeholders while celebrating their individual strengths and unique selling points. Because together our‘ whole is greater than the sum of our parts’. It has four achievable and succinct focus areas:
Destination Positioning
Increase awareness, raise the appeal, and generate demand for the destination through engaging marketing and content-rich PR.
We will tell the stories of our region to spark the curiosity of our target market segments and inspire them to visit.
Outstanding Events
Drive visitation and assist industry growth through sustainable events that appeal to our visitors.
Through our events, visitors will find what makes BunGeo real; our authentic characters, our love of food, our love of sport, our love of the outdoors, and our love of arts & culture.
Industry & Product Development
Empower the tourism industry and drive product development, infrastructure and development.
We will provide our experience hungry Millennials and other audiences with must-do options and market regional drawcards that attraction state and national attention.
Leadership
Lead a strong and coordinated tourism industry with a united and compelling voice.
We will work together to spread the BunGeo story. The compound messaging pay-off is huge and will lay the groundwork for steady visitor growth for years to come.
OUR BIG HAIRY AUDACIOUS STATEMENT
By continuing to work in partnership, BunGeo is a highly desirable destination with a diverse range of outstanding experiences that attract more visitors, and drive jobs and sustainable investment across the region.
